Tiziana Bucher Portfolio

Co-Design for an International Exhibition

I served as Co-Designer for the international exhibition Nasca. Peru – Searching for Traces in the Desert at Museum Rietberg Zurich. My primary focus was defining the core visual elements and typographic architecture of the exhibition, as well as designing the promotional visual identity.

I served as Co-Designer for the international exhibition Nasca. Peru – Searching for Traces in the Desert at Museum Rietberg Zurich. My primary focus was defining the core visual elements and typographic architecture of the exhibition, as well as designing the promotional visual identity.

Team:

Jacqueline Schöb (head graphic designer)

Martin Sollberger (exhibition architect)

Peter Fux (curator and project leader)

Services

Exhibition Design

Graphic System

Typography in Space

Realization

Unified Iconography and Custom Typography as the Exhibition's Central Theme

The exhibition concept draws inspiration from the mysterious Nasca Lines, vast geoglyphs only fully visible from the air. The visual identity is based on a central exhibition piece, the whale, overlaid with a vector interpretation of the iconic Nasca bird line and the exhibition title, forming a layered graphic composition.

For the exhibition, I designed a custom typeface, Monotiz. Its cut edges reference the linear qualities and contours found in the exhibited pottery and vases, creating a visual connection between typography and objects.

Official Nasca Poster

Official Nasca Poster

Hanging System & Display Strategy

The exhibition's modular design featured text panels built on a uniform square system using Plexiglas and MDF boards. This structural consistency ensured clarity across all venues. The exhibition successfully toured three major international state museums: Lima (Peru), Zurich (Switzerland), and Bonn (Germany). With our square modular system, it was easy to adapt the panels to the different languages needed.

Translating the Nasca Lines into a scalable exhibition identity.

My primary role involved designing the poster and establishing a cohesive headline system for each exhibition room. I created a unique typeface, "Monotiz," which became the exhibition's signature voice. To enhance both navigation and visual appeal, I paired these titles with linear, stylized animal illustrations inspired by the iconic Nasca lines in the Peruvian desert.

This project allowed me to craft a visually captivating poster that encapsulated the exhibition's essence. The design was adaptable, enabling me to modify its size for various applications, ensuring it would always make a striking impression.